Brand Content Creator - D2C/FMCG

Job highlights

Role

Brand Content Creator - D2C/FMCG

Domain

Digital Marketing

Employment type

Full-time

Experience

Fresher

Work mode

On-site

Location

Delhi

Job description

Role Description The Brand Content Creator – D2C/FMCG will be responsible for developing engaging content that strengthens Fitspire’s brand presence across digital and offline channels. This full-time, on-site role based in Delhi includes creating product stories, social media content, campaign assets, and marketing copy tailored to health and wellness consumers. The role involves collaborating with marketing, design, and product teams to align content with brand guidelines, seasonal campaigns, and D2C/FMCG marketing strategies. Daily tasks include planning content calendars, optimizing content for various platforms, analyzing performance metrics, and iterating on content based on audience insights. The Brand Content Creator will also support brand collaborations, influencer initiatives, and community engagement activities to enhance brand visibility and trust. Qualifications • Ability to create brand-focused content for D2C and FMCG products, including product descriptions, social media posts, blogs, and campaign copy. • Experience developing content strategies and editorial calendars aligned with marketing objectives and brand positioning. • Strong writing, editing, and proofreading skills with attention to detail and consistency in tone and messaging. • Familiarity with digital marketing practices such as social media marketing, basic SEO principles, and engagement tracking. • Understanding of health, wellness, or nutrition brands and interest in vegan, vegetarian, and clean-label products. • Ability to collaborate with cross-functional teams and manage multiple projects and deadlines in a fast-paced environment. • Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience. • Prior experience in D2C, FMCG, or consumer brand content creation is preferred; agency experience is an advantage.