Influencer Marketing Specialist

Job highlights

Role

Influencer Marketing Specialist

Domain

Digital Marketing

Employment type

Full-time

Experience

Fresher

Work mode

On-site

Location

Kolkata

Job description

Company Description Uptownie is an online fashion label offering apparel, accessories, and footwear designed for young, style-conscious customers seeking an effortlessly chic wardrobe. The brand focuses on well-constructed, flattering fits and high-quality fabrics, including 100% cotton summer tees and 100% linen workwear, along with occasion wear that is comfortable and reliable. With a classy yet affordable collection, Uptownie champions confidence, individuality, and everyday style. Role Description The Influencer Marketing Specialist is a full-time, on-site role based in Kolkata. This role involves identifying, evaluating, and building relationships with influencers aligned with Uptownie’s brand and target audience. The specialist will plan and execute influencer campaigns, negotiate collaborations, coordinate product gifting, and ensure timely content delivery. Day-to-day responsibilities include managing influencer communication, tracking campaign performance, analyzing engagement metrics, and reporting on outcomes. The role also includes working closely with the marketing and creative teams to develop campaign concepts, align messaging with brand guidelines, and optimize strategies based on data and market trends. Qualifications • Experience in influencer marketing, including identifying, onboarding, and managing influencers and content creators. • Strong skills in social media marketing and digital campaign execution, with a good understanding of platforms such as Instagram, YouTube, and emerging channels. • Ability to track, analyze, and report on campaign performance using analytics tools and basic data interpretation. • Excellent communication, negotiation, and relationship-management skills for coordinating with influencers and internal teams. • Creative mindset with an eye for visual storytelling, branded content, and current fashion and lifestyle trends. • Organizational and time-management skills to handle multiple campaigns, deadlines, and stakeholder expectations. • Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field is preferred. • Prior experience in fashion, e-commerce, or lifestyle brands and familiarity with the preferences of young Indian consumers is an advantage.