Social Media Content Creator

Job highlights

Role

Social Media Content Creator

Domain

Digital Marketing

Employment type

Full-time

Experience

Fresher

Work mode

On-site

Location

Gurugram

Job description

Company Description Nu Republic is a Gen Z–first lifestyle and consumer tech house of brands operating at the intersection of culture, design, and everyday utility. The company creates products that function as expressions of identity across electronics, lifestyle, and personal care categories that young consumers use daily. Its distinct brands—Nu Republic, Dubstep, Nu Republic Triphop, Dropcut, and Juicy—each address different Gen Z mindsets, from design-led wear-tech and fast-fashion consumer electronics to mobility gear and expressive grooming appliances. Guided by a philosophy of “expression over utility” and “culture over clutter,” Nu Republic focuses on design that moves fast and resonates deeply. The Nu Republic universe exists to help the next generation look cooler, move smarter, and express freely every day. Role Description This is a full-time, on-site role for a Social Media Content Creator based in Gurugram. The Social Media Content Creator will plan, produce, and publish engaging content across key social media platforms, aligned with Nu Republic’s brand voice and Gen Z audience. Day-to-day responsibilities include developing content calendars, scripting and shooting short-form videos, creating posts and stories, and collaborating with design, marketing, and brand teams to support campaigns. The role involves monitoring trends, participating in online culture moments, engaging with the community through comments and DMs, and optimizing content based on performance analytics. The Social Media Content Creator will also coordinate with influencers and partners, ensure timely delivery of assets, and maintain consistency across Nu Republic’s portfolio of brands. Qualifications • Strong social media content creation skills, including short-form video ideation, scripting, and basic shooting/editing. • Experience managing social media platforms (e.g., Instagram Reels, YouTube Shorts, and others) for brands or personal projects. • Ability to plan and execute content calendars and collaborate with marketing and design teams on campaign assets. • Familiarity with social media analytics tools and basic performance tracking to optimize content and posting strategies. • Excellent written and visual communication skills, with an understanding of Gen Z culture, memes, trends, and digital storytelling. • Basic proficiency with creative tools (e.g., Canva, Adobe Spark, or similar) for quick graphics, thumbnails, and simple layouts. • Strong organizational skills, ability to work on-site in a fast-paced environment, and comfort with tight deadlines. • Prior experience in lifestyle, consumer tech, fashion, or youth-focused brands is an advantage. • Bachelor’s degree in Marketing, Communication, Media, Design, or a related field, or equivalent practical experience.