Social Media Executive

Job highlights

Role

Social Media Executive

Domain

Digital Marketing

Employment type

Full-time

Experience

Fresher

Work mode

On-site

Location

Jaipur

Job description

JAIPUR VATIKA HOSPITAL Job Title: Social Media Executive (Full-Time / Part-Time) Organization: Jaipur Vatika Hospital Location: AJMER ROAD, Theekariya, Bagru Khurd, Rajasthan 302042 Employment Type: Full-Time / Part-Time About the Role Jaipur Vatika Hospital is looking for a creative, proactive, and digitally savvy Social Media Executive who can build and strengthen the hospital's online presence across various social media platforms. The ideal candidate should understand healthcare communication while creating engaging and trustworthy content that educates, informs, and connects with the community. Key Responsibilities * Manage and maintain the hospital's social media platforms, including *Instagram, Facebook, LinkedIn*, and other relevant channels. * Develop and execute a monthly content calendar aligned with the hospital's services, awareness campaigns, and seasonal healthcare initiatives. * Create, schedule, and publish engaging content such as: • Health awareness posts • Preventive healthcare tips • Government and hospital health schemes • Doctor introductions and achievements • Patient success stories • Hospital events and announcements • Medical camps and community outreach programs • Capture photos and videos within the hospital for social media content. • 1. Coordinate with doctors and hospital departments to create informative and credible healthcare content. 2. Actively collect patient testimonials, reviews, and feedback while ensuring patient consent and confidentiality. 3. Increase positive online reviews across platforms like Google and Facebook. 4. Stay updated with the latest social media trends, reels, viral formats, and platform updates to improve engagement. 5. Create engaging reels, short-form videos, graphics, and interactive content. 6. Monitor messages, comments, and inquiries and coordinate with the concerned department for timely responses. 7. Track performance metrics including reach, engagement, follower growth, and campaign effectiveness. 8. Suggest and implement innovative digital marketing ideas to improve the hospital's online visibility and brand reputation. 9. Maintain a consistent, professional, and ethical online image for the hospital. Required Skills • Experience in social media management and content creation. • Good knowledge of Instagram, Facebook, LinkedIn, and Google Business Profile. • Basic photography and videography skills. • Proficiency in Canva, Adobe Express, CapCut, or similar editing tools. • Strong copywriting and communication skills in English and Hindi. • Ability to create engaging reels and short-form video content. • Understanding of social media analytics and content planning. • Creative mindset with attention to detail. Preferred Qualifications • Graduate in Marketing, Mass Communication, Digital Marketing, Journalism, or a related field. • Prior experience in healthcare, hospitals, wellness, or medical organizations will be preferred. • Freshers with an excellent portfolio and strong content creation skills may also apply. What We're Looking For • Passionate about digital storytelling. • Creative thinker with excellent execution skills. • Self-motivated and capable of working independently. • Professional, responsible, and committed to maintaining patient privacy and hospital ethics. • Enthusiastic about learning new trends and implementing innovative ideas. Performance Expectations Success in this role will be measured through: • Consistent posting and content quality. • Growth in followers and engagement. • Increase in patient reviews and online reputation. • Improvement in brand visibility across digital platforms. • Timely execution of healthcare campaigns and promotional activities. • Creative use of trending formats while maintaining professionalism.