Digital Content Creator

Job highlights

Role

Digital Content Creator

Domain

Content Writing

Employment type

Full-time

Experience

Fresher

Work mode

On-site

Location

New Delhi

Job description

Company Description Aspen Hospitality is a rapidly growing premium resort chain that redefines luxury and experiential stays across North India. With 12 resorts and 285 rooms operating daily in destinations such as Rishikesh, Jim Corbett, Nainital, Ayodhya, and Garh Mukhteswar, the brand offers world-class comfort in serene, nature-rich locations. Aspen Hospitality has been recognized as the “Best MSME Resort Chain of the Year 2024” by the Government of India and holds accolades from the Limca Book of Records and other respected platforms, reflecting its commitment to quality and guest satisfaction. The company focuses on unique stay experiences for families, couples, pet lovers, and experiential travelers, with properties that are both family-friendly and pet-friendly. Aspen Hospitality is also a preferred choice for destination weddings, corporate tours, offsites, and MICE events, while continuing to expand with a focus on luxury, sustainability, and warm, personalized service. Role Description This is a full-time, on-site Digital Content Creator. The Digital Content Creator will develop and manage engaging digital content that showcases Aspen Hospitality’s resorts, experiences, and brand story across websites, social media, email campaigns, and other digital platforms. Daily responsibilities include planning content calendars, creating copy and visual concepts, coordinating with design and marketing teams, and optimizing content for reach and engagement. The role involves capturing and highlighting property features, guest experiences, events, and offers in line with the brand’s tone and positioning, while ensuring consistency across all channels. The Digital Content Creator will track content performance, refine strategies using analytics, and support promotional campaigns for leisure stays, destination weddings, and corporate events. Qualifications • Candidates should possess strong skills in digital content creation, including copywriting for web, social media, and email, with a focus on storytelling and brand alignment. • Candidates should possess skills in content planning and strategy, including developing content calendars, aligning content with marketing objectives, and understanding audience segments. • Candidates should possess skills in basic visual content production, such as coordinating with designers, briefing creatives, and working with photo and video assets. • Candidates should possess skills in social media and digital marketing, including platform-specific best practices. • Candidate should be open to travel for shoots. • Candidate having his own shoot equipment shall be an added advantage. • Candidates should possess skills in editing and quality assurance, ensuring content is accurate, clear, inclusive, and aligned with brand guidelines. • Relevant qualifications include a bachelor’s degree in communications, marketing, journalism, media studies, or a related field, or equivalent practical experience. • Experience in hospitality, travel, or lifestyle brands, and familiarity with luxury and experiential marketing, will be considered an advantage. • Candidates should be able to work collaboratively with cross-functional