Performance Marketing Intern

Job highlights

Role

Performance Marketing Intern

Domain

Digital Marketing

Employment type

Internship

Experience

Fresher

Work mode

On-site

Location

Gurugram

Job description

Role Description We are seeking a motivated and analytical Performance Marketing Intern to support our digital advertising team. The ideal candidate will gain hands-on experience in managing paid advertising campaigns, analyzing campaign performance, conducting market research, and optimizing digital marketing efforts across various platforms. Responsibilities • Assist in planning, executing, and monitoring paid advertising campaigns on platforms such as Google Ads, Meta Ads and other digital channels. • Support keyword research, audience targeting, and competitor analysis. • Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversions. • Coordinate with the creative team for ad copies, banners, and campaign assets. • Conduct market and industry research to identify trends and growth opportunities. • Track campaign budgets and spending under supervision. • Support lead generation and conversion optimization initiatives. Required Qualifications • Pursuing or recently completed a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • Basic understanding of digital marketing concepts and advertising platforms. • Familiarity with Google Ads, Meta Ads, Google Analytics, or similar tools is a plus. • Strong analytical and problem-solving skills. • Excellent communication and organizational skills. • Ability to work in a fast-paced agency environment. What You'll Gain • Hands-on experience managing real advertising campaigns. • Exposure to multiple industries and client accounts. • Mentorship from experienced digital marketing professionals. • Opportunity to develop analytical and campaign management skills. • Potential for a full-time role based on performance.